ESSEX PERMANENT MAKE-UP ARTIST
PRIVACY POLICY
Last Updated: 17 June 2026
INTRODUCTION
Essex Permanent Make-Up Artist is committed to protecting your privacy and handling your personal information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
This Privacy Policy explains how your personal information is collected, used, stored, and protected when you make an enquiry, book an appointment, attend treatment, visit our website, or otherwise interact with Essex Permanent Make-Up Artist.
DATA CONTROLLER
Essex Permanent Make-Up Artist is the data controller responsible for your personal information.
Contact Details: Kimberley Lee Shelley
Essex Permanent Make-Up Artist
Email: essexpermanentmakeupartist@gmail.com
Telephone: 07951696841
INFORMATION WE COLLECT
We may collect and process the following information:
Personal Information
• Full name
• Date of birth
• Address
• Telephone number
• Email address
• Emergency contact details
Medical Information
• Medical history
• Current medications
• Allergies
• Health conditions relevant to treatment
• Treatment suitability information
Treatment Information
• Consultation forms
• Consent forms
• Treatment records
• Patch test records
• Aftercare records
• Progress notes
Photographs and Videos
• Before-treatment photographs
• During-treatment photographs
• After-treatment photographs
• Healed-result photographs
• Treatment review photographs
Payment Information
• Payment records
• Booking fee records
• Transaction details
HOW WE USE YOUR INFORMATION
Your information is collected and processed for legitimate business and clinical purposes, including:
• Assessing suitability for treatment
• Providing Permanent Make-Up and removal services
• Maintaining accurate treatment records
• Monitoring treatment progress and healed results
• Communicating regarding appointments
• Sending treatment preparation and aftercare information
• Managing bookings, payments, cancellations, and rescheduling
• Complying with insurance requirements
• Defending legal claims where necessary
• Complying with legal and regulatory obligations
LEGAL BASIS FOR PROCESSING
We process personal information under one or more of the following lawful bases:
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Explicit consent (where required)
Special category health information is processed because it is necessary for the provision of health-related and cosmetic treatment services and for insurance and safety purposes.
PHOTOGRAPHS AND VIDEOS
Photographs are required as part of your treatment records and may be used for:
• Clinical assessment
• Treatment planning
• Progress monitoring
• Insurance purposes
• Record keeping
• Monitoring healed results
Clinical photographs form part of your treatment records and cannot be removed where retention is required for legal, insurance, or regulatory purposes.
Marketing, promotional, website, social media, educational, and advertising use of photographs or videos will only occur where separate consent has been obtained.
You may withdraw marketing consent at any time. Withdrawal of consent will not affect material already published with your prior consent.
SHARING YOUR INFORMATION
Your information will be treated confidentially.
Information may be shared where necessary with:
• Insurance providers
• Professional advisers
• Medical professionals where required for treatment safety
• Regulatory authorities where legally required
• Law enforcement agencies where legally required
Your information will never be sold to third parties.
DATA STORAGE AND SECURITY
Essex Permanent Make-Up Artist takes reasonable steps to protect your information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
Records may be stored electronically, in paper form, or both.
Access is restricted to authorised persons only.
HOW LONG WE KEEP YOUR INFORMATION
Client consultation records, consent forms, medical information, treatment records, and clinical photographs will generally be retained for a minimum of ten years following your last treatment appointment.
Information will be securely destroyed when no longer required.
YOUR RIGHTS
Under UK GDPR, you may have the right to:
• Request access to your personal information
• Request correction of inaccurate information
• Request restriction of processing
• Object to certain processing activities
• Request deletion of information where legally permissible
• Withdraw consent where processing is based on consent
• Request transfer of your information where applicable
Some rights may be limited where records must be retained for legal, insurance, or regulatory reasons.
MARKETING COMMUNICATIONS
You will only receive marketing communications where you have consented to receive them or where permitted by law.
You may opt out of marketing communications at any time.
WEBSITE AND SOCIAL MEDIA
If you visit our website or social media pages, certain information may be collected automatically through cookies, analytics services, or platform features.
Any website should have its own Cookie Policy where applicable.
COMPLAINTS
If you have concerns about how your personal information is handled, please contact Essex Permanent Make-Up Artist in the first instance.
CHANGES TO THIS POLICY
Essex Permanent Make-Up Artist reserves the right to update this Privacy Policy from time to time.
The most current version will always be available upon request and, where applicable, on our website.
Dated: 17/06/2026