

ESSEX PERMANENT MAKE-UP ARTIST
TERMS & CONDITIONS
Last Updated: 17 June 2026
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IMPORTANT INFORMATION
Permanent Make-Up (PMU) is a cosmetic tattoo procedure and is not suitable for everyone. A patch test must be completed at least 48 hours before treatment, and all pre-treatment advice must be followed.
By booking an appointment, paying a booking fee, or attending treatment, you confirm that you have read, understood, and agreed to these Terms & Conditions.
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NEW CLIENT TREATMENT PACKAGES
All new Permanent Make-Up treatments include:
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One initial treatment appointment
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One complimentary top-up appointment
Your top-up appointment must be attended between 6 and 10 weeks after your initial treatment to allow sufficient healing time.
Top-up appointments requested after 10 weeks may incur an additional charge.
Any further treatments, additional touch-ups, colour boosts, or corrective work beyond the included top-up appointment will be charged at the current treatment rates.
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ANNUAL COLOUR BOOSTS
Annual colour boost appointments are available to existing Essex Permanent Make-Up Artist clients only.
An annual colour boost includes one treatment session. Any additional sessions required will be charged separately.
Some clients may require additional sessions due to factors including, but not limited to:
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Oily skin
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Excessively dry skin
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Mature skin
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Scar tissue
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Certain medical conditions
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Lifestyle factors
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Poor pigment retention
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Failure to follow aftercare instructions
Clients who have previously received Permanent Make-Up from another technician will be assessed as a new client and charged accordingly.
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CONSULTATIONS, CONSENT & MEDICAL INFORMATION
All clients must complete and sign consultation, consent, and medical history forms before every treatment appointment.
It is your responsibility to ensure that all information provided is accurate, truthful, and up to date.
By signing the consent forms, you confirm that:
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You have read and understood these Terms & Conditions
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You understand the nature of the procedure and associated risks
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You have had the opportunity to ask questions
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You approve the chosen shape and colour
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You consent to treatment being carried out
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You agree to follow all aftercare instructions
Failure to disclose relevant medical information may result in treatment being refused.
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PHOTOGRAPHS
Photographs are required before and after treatment for insurance, clinical records, and treatment monitoring purposes.
Separate consent will be requested if Essex Permanent Make-Up Artist wishes to use photographs for marketing, advertising, website content, social media, training, or promotional purposes.
You may withdraw marketing consent at any time.
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EYEBROW PERMANENT MAKE-UP
Hairstroke brows are not suitable for all skin types.
Clients with oily skin may experience:
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Softer healed strokes
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Reduced definition
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Increased blurring
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Reduced pigment retention
Every effort is made to achieve the best possible symmetry. However, natural facial asymmetry exists in all individuals and perfect symmetry cannot be guaranteed.
By approving the pre-drawn design, you acknowledge and accept this.
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HEALED RESULTS
Immediately after treatment, the treated area will appear darker, bolder, and more defined than the final healed result.
During healing, colour intensity may soften significantly as part of the natural healing process.
Results vary between individuals due to factors including:
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Skin type
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Age
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Medical conditions
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Medications
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Lifestyle factors
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Sun exposure
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Smoking
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Previous cosmetic procedures
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Aftercare compliance
Pigment retention, healed colour, healed shape, and longevity cannot be guaranteed.
Additional sessions may be required to achieve or maintain desired results and will be chargeable where applicable.
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PREVIOUS PERMANENT MAKE-UP
Essex Permanent Make-Up Artist is not responsible for unsatisfactory healed results caused by previous Permanent Make-Up, cosmetic tattooing, microblading, scarring, pigment migration, or skin trauma performed by another practitioner.
Corrective work may require multiple sessions and additional charges.
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SUITABILITY FOR TREATMENT
Treatment Cannot Be Performed If You:
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Are under 18 years of age
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Are pregnant or breastfeeding
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Have an active skin infection in the treatment area
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Have a contagious illness
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Have recent scar tissue in the treatment area
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Have raised moles, warts, or birthmarks within the treatment area that prevent safe treatment
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Are under the influence of drugs or alcohol at the appointment
Please Inform Me Before Booking If You:
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Have diabetes
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Have epilepsy
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Have a heart condition or pacemaker
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Have a bleeding or clotting disorder
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Take blood-thinning medication
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Are undergoing hospital treatment
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Are receiving chemotherapy or immunotherapy
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Have glaucoma
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Have HIV, AIDS, or Hepatitis
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Have an autoimmune condition
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Have a known skin condition
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Take steroids or prescription skin medications
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Bruise or scar easily
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Have recently had Botox or dermal fillers
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Have any medical condition not listed above
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Take any medication not listed above
A doctor's note or medical clearance may be required before treatment can proceed.
Any costs associated with obtaining medical clearance remain the responsibility of the client.
You must inform Essex Permanent Make-Up Artist immediately if your medical history changes at ANY stage of your treatment programme.
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LIP TREATMENTS
Clients who suffer from cold sores must obtain and take appropriate antiviral medication before and after treatment as advised by their GP or pharmacist.
Essex Permanent Make-Up Artist accepts no responsibility for cold sore outbreaks following treatment.
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EYELINER TREATMENTS
Eyelash extensions must be professionally removed at least 4 weeks before treatment.
No adhesive residue must remain on the lashes or eyelids.
Eyelash growth serums must be discontinued for a minimum of 8 weeks before treatment.
AFTERCARE
An aftercare pack will be provided following treatment.
This includes:
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Healing instructions
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Aftercare guidance
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Dos and don'ts
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Cotton buds
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Vitamin healing cream
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Following aftercare instructions is essential for achieving the best possible healed result.
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Please Avoid:
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For 4 weeks after treatment:
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Direct sun exposure
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Sunbeds
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For 2 weeks after treatment:
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Swimming pools
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Hot tubs
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Sea water
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For 7–14 days after treatment:
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Heavy exercise
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Excessive sweating
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Saunas
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Steam rooms
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Heat treatments
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Essex Permanent Make-Up Artist accepts no responsibility for poor healed results, infection, pigment loss, or complications caused by failure to follow aftercare instructions.
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BOOKING FEES
A non-refundable booking fee of £50 is required to secure all treatment appointments.
This amount will be deducted from the balance due at your first treatment appointment.
Booking fees are non-transferable to another person.
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APPOINTMENT POLICY
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Treatment appointments must be attended alone.
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Consultations may be attended with one guest by prior arrangement.
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Children under 16 years of age are not permitted in the treatment room.
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Clients must arrive on time.
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Clients attending under the influence of drugs or alcohol will be refused treatment.
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Essex Permanent Make-Up Artist reserves the right to refuse treatment where it is considered unsafe, inappropriate, or not in the client's best interests.
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Aggressive, abusive, threatening, or inappropriate behaviour will not be tolerated.
Treatment may also be refused where contraindications become apparent during consultation, where a patch test reaction occurs or raises concerns regarding treatment safety, where required medical clearance has not been obtained, or where a client is deemed to have unrealistic expectations regarding the treatment or its likely results. In such circumstances, Essex Permanent Make-Up Artist shall not be liable for any costs incurred by the client as a result of treatment being declined.
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CANCELLATIONS & RESCHEDULING
Booking fees are non-refundable.
Appointments may be rescheduled with at least 48 hours' notice.
Where less than 48 hours' notice is given, Essex Permanent Make-Up Artist reserves the right to retain the booking fee and may require a further booking fee before a new appointment can be arranged.
Repeated cancellations, no-shows, or late arrivals may result in future bookings being refused.
Appointment cancellations or changes must be made by telephone or email only.
Messages sent via social media, WhatsApp, or text message are not accepted as official cancellation methods.
If Essex Permanent Make-Up Artist needs to cancel or rearrange an appointment, any monies paid will be transferred to a new appointment date or refunded where appropriate.
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GIFT VOUCHERS
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Valid for 12 months from the date of issue unless otherwise stated.
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Fundraising or promotional vouchers are valid for 6 months from the date of issue.
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A consultation and patch test are required before treatment.
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Patch testing must be completed at least 48 hours before treatment.
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Gift vouchers cannot be exchanged for cash.
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Gift vouchers are non-refundable.
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Gift vouchers are non-transferable.
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Gift vouchers cannot be used in conjunction with other promotions or offers.
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All bookings remain subject to availability
LIABILITY
While every effort is made to achieve the best possible results, Permanent Make-Up is both an art and a biological process. Individual healed results will vary.
Nothing in these Terms & Conditions is intended to exclude or limit liability where such liability cannot legally be excluded under applicable law.
BOTCHED INK™ SALINE TATTOO REMOVAL
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IMPORTANT INFORMATION
Botched Ink™ Saline Tattoo Removal is a non-laser tattoo lightening and removal procedure designed to lift pigment from the skin using a saline-based solution. Results vary significantly between individuals and cannot be guaranteed.
The number of sessions required depends on several factors, including:
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The depth of the pigment
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The colour and type of pigment used
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The age of the tattoo
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The location of the tattoo
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Previous removal attempts
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Skin type and healing ability
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Medical conditions and medications
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Compliance with aftercare instructions
Multiple sessions are usually required, and complete removal cannot be guaranteed.
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PREVIOUS TREATMENTS
If the area has previously undergone laser removal, saline removal, colour correction, camouflage tattooing, Permanent Make-Up, or any other cosmetic procedure, you must disclose this before treatment.
Failure to provide accurate information may affect treatment outcomes and may result in treatment being refused.
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EXPECTED RESULTS
Botched Ink™ Saline Tattoo Removal is intended to lighten, fade, or remove unwanted pigment. Results vary from client to client.
You acknowledge and understand that:
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Complete removal cannot be guaranteed.
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Pigment may lighten unevenly.
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Residual pigment may remain visible.
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Previously implanted pigments may change colour during the removal process.
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Additional sessions may be required.
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Further corrective work or alternative removal methods may be needed to achieve your desired outcome.
Refunds will not be provided where healed results differ from expectations.
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RISKS & POSSIBLE SIDE EFFECTS
As with any skin treatment, there are potential risks and side effects, including but not limited to:
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Redness
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Swelling
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Tenderness
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Scabbing
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Itching
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Temporary discomfort
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Hyperpigmentation (darkening of the skin)
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Hypopigmentation (lightening of the skin)
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Prolonged healing
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Infection
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Scarring
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Allergic reactions
While every precaution is taken, these risks cannot be completely eliminated.
By proceeding with treatment, you acknowledge and accept these risks.
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SUITABILITY FOR TREATMENT
Botched Ink™ Saline Tattoo Removal may not be suitable for everyone.
Treatment cannot be performed if you:
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Are under 18 years of age
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Are pregnant or breastfeeding
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Have an active skin infection in the treatment area
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Have uncontrolled diabetes
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Have a contagious illness
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Are under the influence of drugs or alcohol
Medical clearance may be required for certain medical conditions or medications.
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AFTERCARE FOR BOTCHED INK™ REMOVAL
Following aftercare instructions is essential to minimise complications and achieve the best possible results.
You must:
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Keep the area clean and dry as instructed.
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Avoid touching, scratching, picking, or removing any scabs.
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Avoid swimming pools, hot tubs, saunas, and steam rooms until fully healed.
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Avoid excessive sweating during the initial healing period.
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Avoid direct sun exposure and sunbeds until the area has completely healed.
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Apply only products recommended by Essex Permanent Make-Up Artist.
Failure to follow aftercare instructions may result in:
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Infection
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Pigment retention
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Delayed healing
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Uneven results
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Scarring
Essex Permanent Make-Up Artist accepts no responsibility for complications arising from failure to follow aftercare advice.
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TOP-UPS, ADDITIONAL SESSIONS & REFUNDS
Botched Ink™ Saline Tattoo Removal treatments are charged per session unless otherwise stated.
As the healing process and pigment response vary between individuals:
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No guarantee can be given regarding the number of sessions required.
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No guarantee can be given regarding the degree of pigment removal achieved.
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Treatment fees are non-refundable once treatment has been performed.
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Additional sessions will be charged at the current treatment rate.
By booking and attending treatment, you acknowledge that results cannot be guaranteed and that further treatments may be necessary.
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PHOTOGRAPHS
Photographs are required before and after all treatments, including Permanent Make-Up, colour correction procedures, and Botched Ink™ Saline Tattoo Removal treatments.
These photographs form part of your clinical records and may be used for:
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Insurance requirements
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Treatment documentation
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Progress monitoring
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Assessment of healed results
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Comparison of treatment outcomes
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Record-keeping purposes
For Botched Ink™ Saline Tattoo Removal treatments, photographs may be taken before every treatment session and at review appointments to accurately monitor pigment removal and healing progress.
All photographs used for clinical, insurance, and record-keeping purposes will be stored securely in accordance with applicable data protection legislation.
Separate consent will be requested if Essex Permanent Make-Up Artist wishes to use photographs or videos for:
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Social media content
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Website galleries
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Advertising and marketing
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Educational purposes
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Promotional publications
Refusing consent for marketing use will not affect your eligibility for treatment.
You may withdraw consent for future marketing use at any time by providing written notice. This will not affect material already published with your previous consent.
Updated 17/06/2026
FAQ's
What is permanent make up?
Permanent make up is a form of Cosmetic tattooing also referred to as micro pigmentation where colour pigments are placed into the dermal layer of the skin, or lips using a machine and/ or hand-held tool for aesthetic purposes.
What are the benefits of Permanent Make up?
The benefits of having your eyeliner, eyebrows or lip colour cosmetically tattooed can range from being as simple as being able to get ready quicker in the morning, being able to do a workout, swim or lounge in the sun without your make up running or smudging. You may require having your brows reconstructed following loss of hair through over plucking, medication or an illness or more drastically having your brows or eyeliner tattooed in preparation for a loss of hair. (I treated the most wonderful lady alongside Katy who wanted her eyebrows and eyeliner tattooed as she was about to undergo cancer treatment. She felt that she would be confident to face to world if she lost the hair on her head and had to wear a wig but with the thought of loosing her beautiful thick eyebrows and lashes there would be nothing she could do and would lose her confidence. She wanted to have them cosmetically tattooed before her treatment started to ensure that if her hair on her brows and eyelashes did fall out she would still have the look of them being there.)
Is it safe?
Yes permanent make up is a very safe procedure if carried out correctly and if strict hygiene standards are met. I am checked and approved by Rochford District council and work to all standards set out by them. My clinic is used only for permanent make up treatments and is a hygienic, safe and sterile environment. Everything that I use which comes into contact with a client is sterile and then disposed of correctly under a strict waste license. I use the highest quality ink pigments from Perma Blend which are hypo-allergenic, meet all of the FDA & EU Regulations for safety and are also vegan and cruelty-free.
Is it painful?
I will be using a range of needles on the skin, therefore there will be a small level of discomfort (I liken it to more of an annoying scratching noise that goes through your head) Numbing cream can be applied to the area and will be added to your patch test should you wish to use it.
How long will it last?
Permanent Make up will remain in the skin for many years. The pigments I use will mean the colour will fade gradually, the rate at which will be different for every client and can depend on age, skin type, skin care and lifestyle. I recommend a Colour booster between 1-2.5 years. Colour refresh appointments are only offered to existing clients, they are a one of appointment aimed to keep your PMU looking fresh and vibrant whilst being careful not to oversaturate the skin. Please see price list for full details.
How long will the treatment take?
Please allow up to 2 hours for your 1st treatment and around 1.5hours for your 6 week top up.
I have anti-wrinkle injections; can I still have Permanent Make up?
Yes, you can have PMU before anti-wrinkle injections, you may want to wait a couple of weeks before having anti-wrinkle injections to allow the area to heal. Please allow 6 weeks after your anti-wrinkle injections before having your PMU treatment as anti-wrinkle injections need time to take effect and should you get your brows treated during this time, they could end up looking asymmetric.
I have/would like dermal fillers; can I still have permanent Make up?
Yes, ideally have your Lip Blush treatment first, then please allow 4 weeks before having dermal fillers and then another 4 weeks before having your lip blush follow up appointment.
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If you have already had dermal fillers then please wait for at least 6 weeks before having your Lip Blush treatment to allow the dermal fillers to settle.
How do I book an appointment?
A free consultation is required as a first step. You can book this by:
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filling out the contact form on the website,
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calling or messaging me on 07951 696841,
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email me at essexpermanentmakeupartist@gmail.com or by
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sending a direct message on my Facebook or Instagram page.
If you live quite a distance away that is not a problem. We can arrange a time to speak on the phone.
What happens at the consultation?
At your consultation we will discuss the treatment(s) you are considering along with the benefits that permanent makeup can offer. We will talk through the process and all of the equipment and pigments used along with the colour options and how we will best match the pigments to you. We will discuss your medical history as we need to check if there are any contra indications that would mean you are either unsuitable for permanent make-up or that just need to be checked with your Doctor before we can proceed. We will go through the healing process and aftercare to ensure that you are fully informed. You will be able to ask any questions that you may have.
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A patch test will be carried out during your consultation. You will need to wait at least 12 hours after the patch test before your treatment can go ahead. A booking fee of £50 is required to book your treatment, This will be taken off the final bill.
How can I pay?
A £50 booking fee is taken when booking your treatment which can be paid in cash, bank transfer or card and the remaining balance is taken at the end of your appointment. You can make payment for this by cash or card; I have a Card machine in the clinic.
Where is your clinic?
I have a home-based clinic specifically designed and created for Permanent Make up treatments. My address is 27a Plumberow Avenue, Hockley, Essex, SS5 5AG. Parking is available on my drive or if you are arriving by train, I am a short 5-minute walk from Hockley Mainline railway station where there are regular services between London Liverpool Street and Southend Victoria.
Do you offer Gift Certificates?
Yes I do. These can be sold as a value towards a treatment or as a full treatment. Your gift certificate is packaged in a beautiful box along with a small box of chocolates or beauty treatment.

